Alexa goes audiophile: Why Amazon may well last but not least be acquiring really serious about audio

Sorry, Alexa: Amazon Echo speakers are at the base of my checklist for new music listening. Sure, I know the corporation has a bajillion speakers previously, but the emphasis so much has been on voice, not audio excellent. 

Possibly that is about to modify. CNBC reports the corporation is setting up at the very least 8 new units which include ‘a microwave oven, an amplifier, a receiver, a subwoofer, and an in-automobile gadget’ driven by Alexa and because of by the stop of the 12 months. Only ‘some of the devices’ will also have Alexa constructed in, CNBC states.

Placing apart the automobile gadget and the microwave, enhanced audio excellent appears to be a emphasis of this new line. Amazon just isn’t on your own in obtaining so-so effectiveness, mainly because — barring the Google Home MaxGoogle’s very own speakers have been relatively lackluster for listening to new music, also.

It was not until finally the Sonos One clever speaker that you could get a speaker with Alexa (and finally Google Assistant) that was really satisfying to pay attention to. Sonos has because embarked on a total-residence approach, which include the form of units that Amazon is rumored to be performing on. But now it appears like Amazon may well want that exact same piece of the significant-stop audio clever-residence pie.

Predictions about Amazon’s amp, receiver and sub


Although Amazon previously has an unofficial Alexa audio bar in the Polk Command Bar, it isn’t going to have any ‘pure’ audio solutions but. Even so, we have experienced a raft of Amazon units of late from the Echo Buttons to the Echo Show, so how will these new units stand out? 

For illustration, will any of these factors have a microphone onboard? To my brain, the amp and receiver make the most perception, as the subwoofer would seem a very little redundant.

Although we are going to deal with the subwoofer soon, two solutions appear to brain when considering about what an Amazon amp and receiver would be like. These are:

  • Sonos Amp: Linked amplifier with HDMI in and multiroom, BYO speakers, $599
  • Denon HEOS AVR: HDMI-switching receiver with audio decoding and multiroom, $599  


The most significant situation with the solutions previously mentioned, and Amazon’s most significant chance, is value. Echo solutions generally market for a fifth of these costs, so you can anticipate the rumored Amazon solutions to be significantly additional reasonably priced. 

What could the receiver offer you? My colleague David Katzmaier seriously appreciated the Fire TV Cube, a common distant and streaming box combo. If you extra additional HDMI inputs, a five.one-channel amplifier and a $299 value tag — growth! — you have the ‘Amazon Echo Receiver.’ Just include your very own five.one speaker established and a Tv set and you have bought a good residence theater program, assuming Amazon has completed its research.

Receiver organizations this sort of as Denon, Yamaha and Sony have produced their reputations more than a long time, but Amazon would be attempting to contend with just a few of yrs beneath its belt. Sure, the Echo is good as much as its utility is worried, but it appears like a clock radio. Amazon has a whole lot to confirm to audio followers.


The amp is a very little more difficult to pin down. I am guessing a $150-$200 amplifier bought as an Echo that utilizes your very own speakers! I am surmising it would also have Bluetooth and an optical enter as well as a 50-watt x two amplifier. The ‘Echo Amp’?

Although the other two solutions appear to be like standalone entities, the subwoofer feels like it would be an optional additional for the Exhibit or (more recent) Echos in buy to include additional bass. I am imagining the mini sub you get with a funds sound bar, somewhat than the hulking behemoth that is the Sonos Sub. ‘Echo Sub,’ then, and if it is identified as one thing else, I will get you a espresso.

How will they market?

Amazon has the income and methods to adapt a scattergun technique with its solutions and see what hits. For illustration, I can not think about demand from customers for an Alexa receiver is significant, specially offered that most AV receivers previously interface with Alexa in some way. (Hook up an Echo in the place, and you can inform your receiver to increase and decreased the quantity, and so forth.) Of these a few audio units, the subwoofer most likely has the most ‘legs.’

You can find an additional probable roadblock to Amazon captivating to a additional audiophile market place, and that is just one of the firm’s very own generating. When I believe ‘Amazon brand’ I believe ‘AmazonBasics.’ Excellent cables, but not one thing you would believe in for factors costing hundreds of bucks. (You can find previously a Basics sound bar, also, but it appears like a glorified Bluetooth speaker.)

Could it be Amazon will start some form of hello-fi brand name, it’s possible employing its Amazon New music identify? Or will it continue on to use the Echo identify for its speakers, and all that connotes? We will come across out quickly ample. 


Leave a Reply

Your email address will not be published. Required fields are marked *